The following are published industry facts focused on web-based marketing and the effects on “customer acquisition” and “customer loyalty”.

Customer Acquisition Facts

For more information on email marketing solution and services, visit http://www.sprinklr.in

At Sprinklr we promise you to give a world class product at an Indian price. We will be soon ready with the new website and will be announcing the new board members.

Sprinklr is confident to take the Indian market by a swipe in the recent coming days and would love to have you join the revolution. So make sure you realise the potential of this platform before your competition does.

For more insight on this please email jacob@sprinklr.in or, just call him @ +91 9886800993

Visit Sprinklr website at http://sprinklr.in/sprinklr/

The platform delivered more than 5 Million emails in the month of April 2009. The numbers are 250% over the mails delivered in March 2009. Aghreni is confident that the number of emails delivered through its platform will continue to increase exponentially over the next months, as it has increased its sales and focus on highly customer centric companies which have a potential to send out millions of emails.

Aghreni also brings its own RupeeMail acquisition brand for companies to acquire customers. Rupeemail has a doubly opt-in list of 250,000 profiles across India, that can be profiled on 23 + different segments. Over 1 million plus RupeeMails were delivered in April 2009 and few of the RupeeMail campaigns for the month include Get Tata AIG Maharaksha (Tata AIG Insurance), The Unique Pension Planner ( Aegon Religare), Register, Play And Win Big ( Virgin Mobile), Jaldibid.com ( Tanla Solutions ) & Travelocity Special Offers. Aghreni has partnered with 10+ companies to offer email list rental services to Corporates looking for quality emails list rentals in India. Aghreni and its partners offer over 5 million doubly opt-in email profiles for companies to acquire customers. The profile includes consumers, IT/ITES employees, HNIs, CXOs, Small and Medium Business Enterprises, Distributors, Doctors, Finance Managers, Corporate Decision Makers etc. The profiles can be targeted based on age, city, industry, income group and other attributes.

Aghreni’s clients include leading Internet portals, Software product companies, Retail brands, Education and training institutions, Travel companies and Hotels and Restaurant chains. Aghreni’s email and mobile marketing platform provides a compelling reason for marketers to use email marketing as one of the most viable e-channels to reach out to the fast growing online customer database in India.

Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.

For more information on the product, please visit Aghreni’s website at
http://www.aghreni.com/Aghreni_Digital.pdf

It sent about 2,000,000 emails in the month of March 2009 alone, on behalf of its clients through its leading email and mobile marketing platform within 3 months of its operations in India.

Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 12%, which is way ahead of Industry benchmarks in India. The click through rates (CTR) are in excess of 25 to 30%. Its platform was able to deliver almost all the emails across all ISPs (including rediff, rediffmail.com, in.com, sify.com) without getting its emails rejected or blocked by the ISPs, which is a major issue for most of the Indian marketers. Indian Marketers are quite amazed at Aghreni’s platform features, its ease of use, and powerful metrics. They were able to improve the quality of their database significantly over the campaigns and learn several best email practices to deliver the message to inbox. The platform demonstrated how marketing messages are getting delivered into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.

Aghreni’s clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.

Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals. Aghreni is very optimistic in delivering more emails on behalf of its client in the next few month and provide marketers with a compelling reason to use email marketing as one of the viable e-channel to reach out to their growing online customer database in India.

Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.

For more information on the product, please visit Aghreni’s website at

http://www.aghreni.com/email_mobile_messaging_platform.html

Even though email is still at a nascent stage in India, directly reaching the voters in the country through online interactive mediums like email and mobile can’t be ignored. It is a compelling reason for parties to engage the voters if they need to connect with them, just not for voting them, but to get their support for electing them and later engaging them to seek suggestions and push the changes that they need to implement.

Mass political rallies, announcement over megaphone on the streets, one or two visit to voter’s residences are just not enough to get the support of the voters. They have to be engaged in a much more direct and interactive way. And not just to lead them to vote, and now to engage them even after coming to power through direct interactive mediums.

Some political parties have just started this effort. They may need an overall email and mobile campaign strategy to collect the email addresses, mobile numbers and other needed data to selectively target the citizens with their message, analyze the results and use the results their advantage.

Read the entire article at

http://www.washingtonpost.com/wp-dyn/content/article/2008/11/10/AR2008111000013.html?sid=ST2008111000071&s_pos=

Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email and mobile marketing platform to the marketers to effectively measure their email marketing campaigns and reap success. Aghreni provides strategic email marketing consulting and end to end interactive marketing services to Companies worldwide.

For more information about Aghreni, visit http://www.aghreni.com/email_mobile_messaging_platform.html

To ensure excellent response rates, we ask every single recipient for their individual interests so you can keep your email marketing offers relevant. We capture rich socio-economic and socio-demographic data of the recipients for you to target the selected segments of recipients. Following best practice, we ask each recipient to confirm their willingness to receive commercial emails (double opt-in) and to avoid over exposure, we restrict the number of times each recipient can be contacted (frequency capping). In addition, we constantly maintain the high quality of our opt in email addresses. All this ensures that we generate above average open and click through rates, increased conversions and higher ROI for you.

The key advantages to Marketers are:
1. You will have access to over 5 million opt in email addresses from Aghreni’s vast databases and trusted Aghreni network
2. Benefit from excellent data quality as we constantly update and monitor our addresses as well as ensuring a double opt-in registration processes
3. Acquire contacts who have a high affinity to email promotion and online shopping
4. Take advantage of short, flexible implementation times and the accurate targeting of your email marketing campaigns – even for niche target groups
5. Generate high response rates through innovative marketing strategies e.g, via multi-level email marketing campaigns
6. Achieve high conversion rates due to the immediate response nature of email marketing in comparison to traditional media
7. Your email marketing campaigns are delivered through a world-class platform that has an impressive deliverability and rich reporting
8. Directly measure the success of your campaign by receiving instant real-time reports through detailed tracking and reporting techiques
9. Benefit from Aghreni’s extensive email marketing expertise in the implementation of email marketing campaigns across the world and India

To date Aghreni has sent over several hundred email marketing campaigns on behalf of well-known companies across India. Within 2 months of operations in India, Aghreni has sent over 20 lacs of emails. Therefore, we are extremely well placed to assist you with the full implementation of your email marketing campaign. Please contact Aghreni at info@aghreni.com

Aghreni Technologies, an e-mail and mobile marketing services company, has acquired more than half a dozen clients in the Indian market. Aghreni MD Manjunatha Kutarahalli said their differentiated offering with open source technologies has helped them bag clients in the past three months, which include large Indian business houses.

Read the entire article on Economic Times website
http://economictimes.indiatimes.com/infotech/no-downturn-in-it-product-cos/articleshow/4289757.cms

It sent about 1,450,000 emails on behalf of its clients through its leading email and mobile marketing platform in just less than 2 months of its operations in India.

Aghreni delivered these emails into recipients inboxes with 98% and above deliverability. The open rates exceeded marketers expectations at above 10 to 12%. The click through rates (CTR) are in excess of 25 to 30%. Indian Marketers are quite amazed at Aghreni’s platform features, its ease of use, and powerful metrics. The platform demonstrated how marketing messages are getting delivered into all ISPs (blocked, rejected, delivered, and spam complaints). Some of the clients are quite excited with the viral marketing features in generating additional leads. The platform provides advanced features like which sections in the email message is getting clicks from recipients most, providing marketers with the knowledge about their offer positioning and creating interest. The platform also provides features on when the message is being read and clicked in real time, so that marketers can send the email message at the appropriate time.

Aghreni’s clients include leading internet portals, software development companies, retail brands, education and training institutions and hotels and restaurants.

Aghreni has already 10+ clients in India and fast expanding its clients base across all verticals.

# # #

Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.

For more information on the product, please visit Aghreni’s website at

http://www.aghreni.com/email_mobile_messaging_platform.html

The platform was demonstrated to leading marketers in India and several have shown interest to target the non-english speaking segments in non-metro towns across the country.

Bulk email and mobile messaging platform e-messenger is an ideal choice for marketers to deliver marketing campaigns through rich HTML message on email and mobile messages through SMS channels. It has powerful reporting features to track the delivery (opens, clicks, bounces), inbox deliverability and spam complaints from ISPs (yahoo, gmail, hotmail, rediff).

The mailing platform ensures higher deliverability to ISPs as it has relations with most of the ISPs and will work with them to get the blockages removed faster. The marketers have no issues to worry about deliverability, reputation, etc. Marketers are getting 95% and above deliverability from their campaign itself to their opt-in lists and reaching 99% and above from the second campaign onwards.

For more information, visit URL www.aghreni.com/email_mobile_messaging_platform.html

If you can’t manage, you are simply wasting your effort and money both.

This is true with your email marketing campaigns. You are simply wasting your marketing budget down the drain, if you don’t measure the success of your email marketing campaigns! You may also be hurting your brand and reputation eventually!

Let us look at the key metrics that you would need to understand and measure the success of your email marketing campaigns.

1. Deliverability: This metric gives you the picture of how many emails were successfully sent out by your email marketing software or provider. Ideally you would need 100%. Practically no email marketing software or provider will guarantee 100% deliverability, because of many issues. The issues range from the hygiene of your list, ISP rejections and blockages, recipient’s inbox full, etc. Deliverability is define as

Deliverability = ((Number of Email Addresses Sent – Number of Email Addresses Bounced) /Number of Email Addresses Sent) * 100%

If you are using a reputable email marketing solution or provider, you should be getting deliverability in excess of 95% to your opt-in list from the first campaign itself. The deliverability for successive campaigns should be in excess of 99%.

If you are not getting these numbers, you should be seeking honest answers from your email marketing solution vendor or provider or the hygiene of your opt-in list.

Bounces are categorized into hard bounces or soft bounces.

A hard bounce is an email message that has been returned to the sender and is permanently undeliverable. Causes include invalid addresses (domain name doesn’t exist, typos, changed address, etc.) or the email recipient’s mail server has blocked your server. Servers will also interpret bounces differently, meaning a soft bounce on one server may be classified as a hard bounce on another.

A soft bounce is an email message that gets as far as the recipient’s mail server (it recognizes the address) but is bounced back undelivered before it gets to the intended recipient. A soft bounce might occur because the recipient’s mailbox is full, the server is down or swamped with messages, the message is too large or the user has abandoned the mailbox. Most email service providers will attempt to deliver the email regularly for a few days. If it is still undelivered, it becomes a hard bounce.

You should be checking if your email software marketing solution or provider

a. Have capabilities to check the invalid email addresses even before sending them out?

b. Allow defining policies for retrying sending again in case of soft bounce?

c. Can export the hard bounce and soft bounce email addresses for further validation?

2. Detailed Domain Report: Just getting a consolidated report of emails delivered across all of the domains is not enough for a marketer. Marketer has to get a detailed report of the performance of the email marketing software on how many emails were sent successfully to each of the domains or ISPs (gmail, yahoo, msn, aol, rediff, etc.), how many were rejected, how many were blocked, what was the number of spam complaints etc. This requires your email marketing software or provider has to work with the ISPs to get these. If they do not, they may not have a relation with the ISPs and have a feedback loop for you to take further action. If you don’t have visibility to abuse complaints of your ISPs and your email marketing provider doesn’t provide them, your reputation will be badly hurt as you can’t take action on those proactively.

3. Opening Rate: This metric gives you the number of recipients who opened the email message. It is defined as

Open Rate = (Number of Emails Opened / (Number of Emails Sent – Number of Emails Bounced)) * 100%

Does your email marketing software or provider give you the measure of both total number of emails opened and unique number of recipient’ openings. You should be considering the total number unique openings more than the total openings because a recipient opening the same mail twice or thrice doesn’t mean anything for the marketer.

The industry standard benchmarks for the open rates are between 8 to 10%. If you are getting better than these results through your current email marketing software or provider, you are doing great. If you are getting way too less, you should be seeking answers from your email marketing software or provider.

4. Click Through Rate (CTR): This is a measure of the action of the recipient seeking more information by clicking the links embedded in the email message sent. This is a measure of the interest of the recipient. It doesn’t necessarily convert to a sale or registration, but it is a step closer. It is defined as

CTR = (Number of unique Emails clicked / (Number of Emails Sent – Number of Emails Bounced)) * 100%

Does your email marketing software or provider give you the measure of both total number of link clicks (for all links, by each link) in the message and unique number of clicks for each link. You should be considering the total number of unique clicks more than the total clicks because a recipient may be clicking the same link twice or thrice doesn’t mean anything for the marketer.

The industry standard benchmarks for the click through rates are between 2 to 3%. If you are getting better than these results through your current email marketing software or provider, you are doing great. If you are getting way too less, you should be seeking answers from your email marketing software or provider.

5. Unsubscribe Rate: This is the number of unique email addresses that do not want further emails from you. They didn’t have an interest in your message so they unsubscribed. Unsubscribe rates are key to recognizing whether or not your content sucks. Just as important, though, is calculating when people unsubscribe. Perhaps it’s on the 2nd email or perhaps it’s the 4th… you need to figure that out and ensure that you provide some great content, especially at danger points when people are more likely to unsubscribe. It is defined as

Unsubscribe Rate = (Number of Email Addresses who unsubscribed / (Number of Email Addresses Sent – Number of Email Addresses Bounced)) * 100%

Does your email marketing software provide you the details of unsubscriptions? Does it provide policies for setting the limit on the emails sent to each recipient irrespective of how many campaigns you may be doing? Does it provide policies to unsubscribe across multiple lists? If not, you are dealing with lot of manual effort in unsubscription and may be not effectively taking actions on unsubscriptions. If you don’t take action on unsubscriptions quickly, your next email marketing campaign may be marked as SPAM by the recipient and complained to ISPs, which could hurt your reputation of being a good marketer.

6. Viral Rate: Hopefully you’ve got some viral component to your emails where they can be forwarded and measured. Don’t dismiss your viral rate… it’s a great way to acquire subscribers who stick as well as add additional revenue to a great campaign. You have to make sure that your method for Forwarding is simple, though. It is defined as

Viral Rate = (Number of Emails forwarded / (Number of Emails Sent – Number of Emails Bounced)) * 100%

Your email marketing software or provider should provide a mechanism to capture all of the forwarded email addresses for later analysis and targeting.

7. Conversions: This is the number of unique email addresses that ’registered’ or ‘bought’. For a retailer, this is pretty simple… it can be the actual registrations or dollar amount that resulted in a web site purchase. For other businesses, a conversion could be different, though. It might be how many people subscribed to your podcast if that’s the call to action. Watching your conversion rate will tell you how well you are ’selling’ your call to action. It is defined as

Conversion Rate = (Number of unique Emails resulting in a Conversion / (Number of Emails Sent – Number of Emails Bounced)) * 100%

This metrics depends on the earlier metrics. If the earlier metrics are good, naturally this metric will improve. This metric also depends on the marketer’s value proposition, attractiveness of the offer and meeting the needs of the customer.

8. Visual Reporting: Providing metrics like clicks visually on your HTML message itself, provides much greater visibility on the performance of your creative in the eyes of the recipients. The marketer can visualize where the interests of the recipients are more or appealing depending on the clicks. The marketer with this knowledge can optimize the creative further for future campaigns.

9. Time Distribution: Do you get to know how are your recipients reading your message over the different hours of the day or days of the week after the message was sent out? Can you recognize a pattern?

The marketing message is all about relevance and timing. Do you want send a campaign that sits in the recipient inbox for hours before they read? It would have lost its timing if it not sent at an appropriate time, when the recipient will have just an hour in the morning 10 AM to read all his personal mails. In today’s world, if your email is not in the first page, then it may not be read at all. With so much spam escaping filtering or irrelevant mails in the inbox, the marketer has to know the recipient reading and clicking behavior during the time of the day and day of the week. The marketer can appropriately time the message during the day or on a particular day.

Hence working with an email marketing software or provider who provides all the relevant metrics for measuring the success of your email marketing campaigns is absolutely essential. The metrics provide you with all the data to measure the success and returns from your campaigns against the money you spent.

In the recession economy, it doesn’t make sense to waste your money and effort on executing marketing campaigns that doesn’t yield results you need.

Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has many many years of experience in email marketing working with some of the world’s largest brands across the world. Aghreni brings a world class email marketing platform to the marketers to effectively measure their email marketing campaigns and reap success.

For more information, visit URL http://www.aghreni.com/email_mobile_messaging_platform.html